As Marketing Director at Clinch Group, Koren leads the firm’s marketing strategy with a focus on brand positioning, lead generation, and clear communication for business owners.
Koren holds a Bachelor of Journalism and a Master of Criminology and Criminal Justice, providing a strong foundation in research, critical analysis, and audience focused storytelling. This academic background supports a strategic marketing approach that balances data driven insight with compelling, human centred content.
Her early career included hands on experience within television news environments, building strong editorial discipline and an understanding of how messaging lands under pressure. She later transitioned into marketing roles spanning global brand environments, healthcare, professional services, and digital first businesses.
Koren has extensive experience across content strategy, public relations, email marketing, and digital campaigns, having worked both in house and within agency settings. She has also delivered freelance digital marketing services, partnering with businesses to develop cohesive brand messaging and marketing systems that drive measurable growth.
At Clinch Group, Koren is responsible for shaping the brand voice, overseeing content and digital strategy, and ensuring all marketing supports the firm’s commercial objectives. She is passionate about marketing that is transparent, educational, and genuinely useful, helping business owners make informed decisions with confidence.
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